MERCEDES-BENZ AMG

Mercedes-Benz. How do you advertise a 170-year-old icon? With lots of content.

I oversaw this edit to create a broadcast commercial from previous online footage of MB AMG.

TELEVISION

MERCEDES-BENZ DREAM DAYS

Your dream Mercedes-Benz is waiting for you this summer during the Dream Days event. With $100K, we conceptualized, shot, and edited these social and digitial components to match the larger broadcast commercial. Watch the BTS.

SOCIAL

Our production

Repurposed footage

BANNERS

SALES FOCUS

The GLE and GLS are gathering dust until you sweep them up. I was tasked with social and digital components of the larger broadcast commercial. We conceptualized, shot, and edited these with a crew for $100K in Atlanta, Georgia.

SOCIAL

THE GLS SUV

THE GLE SUV

BANNERS

PRINT

MERCEDES-MAYBACH

Mercedes-Benz Maybach. The apex of luxury. How do you appeal to a target market able to afford a $250,000+ automobile? You show sleek video of the finer things in life.

We were given existing footage from Germany to create OLVs, social, banners, and print.

OLV

PRINT

SOCIAL CAROUSELS

BANNERS

ORGANIC SOCIAL

Taking existing footage, I've concocted organic social content for @mercedesbenzusa. Working with a copywriter and editor to organize UGC and MBUSA footage to make stories that are trendy or thumb-stopping.

Executive Creative Directors: Kirk Mosel, Chris Landi

Group Creative Directors: Greg Wells, Drummond Berman

Creative Directors: Joe Rinaldi, Chris Bosler

Producers: Azi Yikiel, Tara Keller

Senior Copywriter: Jimmy Baras

Senior Art Director: Cole Davis

Agency: Merkley + Partners