LULULEMON
From loungewear to performance gear, lululemon is the queen of clothing. OK COOL was tasked to build social-first concepts to help open up the Soho store.
I conceptualized the videos, wrote the scripts, and planned shot lists for an external content creator team to capture and edit.
TIKTOKS / REELS
SeaWheeze–a half marathon, yoga session, and dance party combo–took a 7-year hiatus from Vancouver shores. lululemon tasked us with bringing it back in a spicy promo. 1-week sprint to develop the concept, shoot, and use previous footage to make it happen.
At the speed of social today, you need to be quick and reactive as a brand. We regularly pitched lululemon with quick-turn, trending concepts. We made these with no budget, planned product deliveries, and quick editing timelines.
Production team of 1... me!