KRAFT

Silver Pencil Award - One Show: Young Ones

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YOUNG ONES BRIEF

Get Kraft to be the talk of drop off and parenting groups everywhere during Back to School 2019 in the US.

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OUR SOLUTION

Parent's love "First Day of School" pictures; however, some kids can't even crack a smile. With the Cheesy Tears Snapchat filter, a kid's fit transforms into Kraft rewards.