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HELLMANN'S

Gold Art Director's Cube - One Show

Wood Pencil - D&AD New Blood 2018

AAF Addy 2019 - Regional

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D&AD NEW BLOODS BRIEF

Create a Hellmann’s branded device, publication or service that addresses the issue of food wastage.

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OUR SOLUTION

We created a sticker called 'Ripe Alert;' a sticker that alerts you of your produce's freshness levels by detecting ethylene gas.

I ideated and animated these.

Art Director: Taylor Whitlock

Copywriter: Ian Forsyth

Content Creator: Cole Davis

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