I led the team of Content Creators across 8 brands within HALEON (Sensodyne & Pronamel, TUMS, Centrum, Emergen-C, Preparation H, Benefiber, and Advil). We conceptualized, filmed, and edited all of this.
SENSODYNE
The #1 Doctor-Recommended Sensitive Toothpaste deserves plugs from #1 influencers, like Dr. Rubinshtein. We collabed to demyistify teeth sensitivity and bring credible medical opinions to your oral care.
Katerina and I filmed this series together and I edited.
TUMS
TUMS loves food but hates heartburn.
TIKTOK AND REELS
Jennifer Tilly had a moment on Real Housewives of Beverly Hills where she broke her Gucci bear bag, and out fell a single TUMS. We jumped on the opportunity immediately and seized the moment successfully on TikTok.
BEAR BAG (IG/TT):
Impressions: 68,950 Engagement: 9,322
MERCH (IG/TT):
Impressions: 38,870 Engagement: 2,035
JT STORY RESHARE (IG):
550 Views
19 interactions
19 profile visits
STATIC/CAROUSEL
Associate Art Director: Cole Davis
Content Creator: Nijel Aranibar, Nate Shectman, Katerina Triantafillou
Agency: GREY