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I led the team of Content Creators across 8 brands within HALEON (Sensodyne & Pronamel, TUMS, Centrum, Emergen-C, Preparation H, Benefiber, and Advil). We conceptualized, filmed, and edited all of this.
SENSODYNE
The #1 Doctor-Recommended Sensitive Toothpaste.
TUMS
TUMS loves food but hates heartburn.
TIKTOK AND REELS
Jennifer Tilly had a moment on Real Housewives of Beverly Hills where she broke her Gucci bear bag, and out fell a single TUMS. We jumped on the opportunity immediately and seized the moment successfully on TikTok.
STATIC/CAROUSEL
Associate Art Director: Cole Davis
Content Creator: Nijel Aranibar, Nate Shectman, Katerina Triantafillou
Agency: GREY
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