BETWAY - FOR THE SPORT OF IT
So much of the sport betting world is about big money and bigger celebrities, but brands fail to hit the fans at their hearts – it's about the game. The thrill of the game. The thrill of placing a bet to intensify the sport. That's where sports betting is its best: right alongside the fans.
I helped develop the idea all the way from pitching to production.
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BETWAY - CLOSER TO THE ACTION
Betway came back to Deutsch NY with a request to create content for their expansive network of sports to bet on. Baseball, March Madness, and WNBA have earned a spot on the roster. Here's what we made in Round 2...
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Creative Directors: Jeff Good, MyTran Dang
Producers: Miriam Franklin, Sarah Manna
Account Director: Tori Taylor, Rakesh Talwar
Project Manager: Bilal Abdallah
Copywriter: Tanner Manscill
Art Directors: Jasmine Gainous, Cole Davis
Agency: Deutsch NY